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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

MAGNATRON

Short List
ClientFOSTERS GROUP
ProductCARLTON DRAUGHT
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Type of EntryAmbient
CategorySpecial Build
TitleMAGNATRON
Product/ServiceCARLTON DRAUGHT
Entrant Company:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency:CLEMENGER BBDO MELBOURNE, AUSTRALIA
Credits
Name Position
James Mcgarth Chief Creative Officer
Ant Keogh Executive Creative Director
Ant Keogh Creative Director
Seymour Pope Copywriter
Luke Thompson Art Director
Alex Aslangul Photographer
Agency Tv Producer:sonia Von Bibra/Jason Byrne Print Producer: Mary Darzi Illustrator
Jake Turnbull Typographer
Dop/Cinematopgrapher: Karl Vonmuller Art Buyer
Account Management Team: Paul Mcmillan/Mick Mckeown/Phoebe Farquharson Account Supervisor
Editor: Rachel Fong Advertiser's Supervisor
Jason Byrne Producer
Post Production: Hub Plus/Retoucher: Steve Pratt Dound: Final Sound Account Manager
Michael Derepas Planner
Experiential Activation/Event Organiser: Nick Harvey/Paul Campbell Other Credits

Description of Ambient execution:

Constructed for Carlton Draught outside the MCG (Australia’s most famous sporting venue). Magnatron was a ten-story high, 40-ton version of the ‘skill tester’ game (often found in pubs) with identical controls, a giant electromagnet and a hundred thousand dollars worth of prizes. 14 Carlton Draught drinkers operated it in front of a live TV audience of 3.4 million on the day of the AFL Grand Final (Australia’s Super bowl). Over a 100,000 saw it on their way to the game. Magnatron was Australia’s biggest piece of outdoor advertising. Illuminated at night it was visible from the city centre.