Category

Award

SPERM VISUALIZER

Short List
ClientSPACE SHOWER NETWORK
ProductSPACE SHOWER TV 'MUSIC SAVES TOMORROW'
EntrantPARTY Tokyo, JAPAN
Type of EntryDesign: Corporate or Brand Itendity
CategoryBroadcast Design and Graphics & Digital Design
TitleSPERM VISUALIZER
Product/ServiceSPACE SHOWER TV 'MUSIC SAVES TOMORROW'
Entrant Company:PARTY Tokyo, JAPAN
Design/Advertising Agency:PARTY Tokyo, JAPAN
Credits
Name Position
Masashi Kawamura/Qanta Shimizu Creative Director/Technical Director/Film Director
Daito Manabe Creative Director
Daisuke Nakamura Technical Director
Gyosei Okada Producer
Katsuhiro Niwa Production Manager
Ken Obayashi Visual Effects Producer
Nobuhiro Yamazaki Visual Effects Lead Designer
Yosuke Matsushita Visual Effects Designer
Jeong-Ho Im/Masashi Kawamura Art Director
Tekeshiro Umetsu Interaction Designer
Yuichi Hagiwara Web Director
TIMELAPSE VISION Filming Support
Passepied 'Denpa Jack' Music
puzzle Film Production
mount Interactive Production
Flame Visual Effects
PARTY Creative Agency

Brief Explanation

The objective was to engage with the music loving, tech savvy young audiences of Space Shower TV, and have them bring home the message that 'music has the power to make a better tomorrow'.

Describe the brief from the client:

Space Shower TV, a Japanese music video channel, wanted to create a campaign around the tagline 'Music Saves Tomorrow'.

Description of how you arrived at the final design:

From the tagline 'Music Saves Tomorrow', we first thought of using 'children' who are the seeds of tomorrow as our main visual. We took this initial idea one stem further, and decided to use 'sperms' which are the preliminary phase of children. We actually filmed the sperms of the entire creative team using a biological microscope, picked the best ones (which was the director's), and extracted its shapes and motion data to create the realistic animation. The sperms dance to the music, visualizing the power of music.

Indication of how successful the outcome was in the market:

The video was shared on numerous blogs, and SNSs, raising high awareness of the campaign and Timelapse Vision Inc., who filmed our sperms.