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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SPERM VISUALIZER

Silver Spike
ClientSPACE SHOWER NETWORK
CategoryA05. Consumer Services
TitleSPERM VISUALIZER
Product/ServiceSPACE SHOWER TV 'MUSIC SAVES TOMORROW'
Entrant Company:PARTY Tokyo, JAPAN
Advertising/Web Design Agency:PARTY Tokyo, JAPAN
Credits
Name Position
Masashi Kawamura/Qanta Shimizu Creative Director/Technical Director/Film Director
Daito Manabe Creative Director
Daisuke Nakamura Technical Director
Gyosei Okada Producer
Katsuhiro Niwa Production Manager
Ken Obayashi VFX Producer
Nobuhiro Yamazaki VFX Lead Designer
Yosuke Matsushita VFX Designer
Jeong-Ho Im/Masashi Kawamura Art Director
Tekeshiro Umetsu Interaction Designer
Yuichi Hagiwara Web Director
TIMELAPSE VISION Filming Support
Passepied 'Denpa Jack' Music
puzzle Film Production
mount Interactive Production
Flame Visual Effects
PARTY Creative Agency
Links
Entry URL

Brief Explanation

Sperm Visualizer is a Web Site for the Space Shower TV's 'Music Saves Tomorrow' campaign. We wanted to create a visual experience that grabs the attention of young audience looking for some crazy quirky stuff. So we came up with an idea of the "dancing sperms" which represents the seeds of tomorrow. We actually filmed the sperms of the entire creative staff using a biological microscope, and extracted its shapes and motion data to create the animation. You can choose your favorite track from vimeo, and have the sperms react & dance to it. The dance + song can be shared to your friend via Twitter.