|Client||SPACE SHOWER NETWORK |
|Category||A05. Consumer Services|
|Product/Service||SPACE SHOWER TV 'MUSIC SAVES TOMORROW' |
|Entrant Company:||PARTY Tokyo, JAPAN|
|Advertising/Web Design Agency:||PARTY Tokyo, JAPAN|
|Masashi Kawamura/Qanta Shimizu
||Creative Director/Technical Director/Film Director
||VFX Lead Designer
|Jeong-Ho Im/Masashi Kawamura
|Passepied 'Denpa Jack'
Sperm Visualizer is a Web Site for the Space Shower TV's 'Music Saves Tomorrow' campaign. We wanted to create a visual experience that grabs the attention of young audience looking for some crazy quirky stuff. So we came up with an idea of the "dancing sperms" which represents the seeds of tomorrow.
We actually filmed the sperms of the entire creative staff using a biological microscope, and extracted its shapes and motion data to create the animation. You can choose your favorite track from vimeo, and have the sperms react & dance to it. The dance + song can be shared to your friend via Twitter.