Category

Award

2013 Branded Content & Entertainment

Title Client Product/Service Entrant Company Country Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo JAPAN
Bronze Spike
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA
Silver Spike
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA
Bronze Spike
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS
JWT BANGKOK THAILAND
Gold
Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND / TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami USA
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
Bronze Spike
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore SINGAPORE
Short List
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
A04 Best Use or Integration of User-Generated Content
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Short List
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
Silver Spike
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver Spike
TWISTED FOOTBALL
NESTLÉ / MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
Silver Spike
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA
Short List
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA
Bronze Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo JAPAN
Silver Spike
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Bronze Spike
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA
Short List
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA
Short List
A09 Best use or integration of digital or social media
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Gold
Spike
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA
Bronze Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
Silver Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike