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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

2013 Branded Content & Entertainment

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Title Client Product/Service Entrant Company Country Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore SINGAPORE
FISTS OF FUSIAN
NESTLÉ / MAGGI FUSIAN NOODLES
MERCERBELL Sydney AUSTRALIA
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
PHD MEDIA Makati City THE PHILIPPINES
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong HONG KONG
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo JAPAN
Bronze Spike
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA
LIFE WITH MIXED FEELINGS
BRANDS / SCHISANDRA EXTRACT
McCANN TAIWAN Taipei CHINESE TAIPEI
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA
ROYAL KULITKADA IN DOPPLE TROUBLE BRANDED ANIMATED MOTION COMICS
COCA-COLA FAR EAST / SPARKLING BEVERAGE
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
PONDS FACE MY LOVE
UNILEVER / FACIAL WASH
OGILVYONE WORLDWIDE Manila THE PHILIPPINES
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA
Silver Spike
SAMSUNG SERIES 9
THAI SAMSUNG ELECTRONICS / SAMSUNG SERIES 9 NOTEBOOK
STARCOM MEDIAVEST GROUP Bangkok THAILAND
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN
STYLE BY M MINI
UNILEVER / ICE CREAM MAGNUM MINI
MINDSHARE Jakarta INDONESIA
THE MOVIES
IBM / IBM
OGILVY BEIJING CHINA
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA
Bronze Spike
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS
JWT BANGKOK THAILAND
Gold
Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
THE CUBE
DANONE / MIZONE
OMD CHINA Shanghai CHINA
LIFE ISN'T OVER YET (ZINDAGI ABHI BAKI HAI)
BIRLA SUN LIFE INSURANCE / WEALTH WITH PROTECTION SOLUTIONS
JWT INDIA Mumbai INDIA
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing CHINA
SAY I LOVE YOU THIS CHINESE NEW YEAR
NAGA DDB MALAYSIA / CHINESE NEW YEAR GREETINGS
NAGA DDB MALAYSIA Selangor MALAYSIA
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND / TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami USA
Short List
THE PURSUIT OF PERFECT SOUND
SENNHEISER / SENNHEISER DIGITAL MICROPHONES
PAE MEDIA Beijing CHINA
BARBIE BIFT FASHION DESIGN COMPETITION
MATTEL / TOYS
FLEISHMAN-HILLARD HONG KONG HONG KONG
DEAR E.T.S
UHA MIKAKUTO / GUMIGUUM
HAKUHODO Osaka JAPAN
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
Bronze Spike
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney AUSTRALIA
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo JAPAN
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore SINGAPORE
Short List
SECRET TO KEEP YOUR MAN
UNILEVER / HAZELINE SHOWERGEL
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney AUSTRALIA
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
THE TARA SHARMA SHOW- DIARIES OF A NEW MUM (SEASON 2)
JOHNSON'S BABY / BABY SKIN CARE, BATH & HAIR PRODUCTS
THE 120 MEDIA COLLECTIVE Mumbai INDIA
McDONALD'S GETTIN' SERIOUS
McDONALD'S AUSTRALIA / MCDONALD'S
OMD SYDNEY AUSTRALIA
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney AUSTRALIA
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore INDIA
VW – TURNING SCIROCCO INTO A FAST AND FURIOUS ACTION STAR
VOLKSWAGEN / VW SCIROCCO AND FAST & FURIOUS 6
MEDIACOM Seoul SOUTH KOREA
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
A04 Best Use or Integration of User-Generated Content
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG HONG KONG
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA
Short List
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86
HAKUHODO KETTLE Tokyo JAPAN
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
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