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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

KEYS ARE HARD TO FIND

Grand Prix
ClientATSS
CategoryA02. Posters
TitleKEYS ARE HARD TO FIND
Product/ServiceKEYLESS ENTRY SYSTEM
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA
Credits
Name Company Position
Sandeep Jaiswar Mccann Worldgroup Illustrator
Satyajeet More Mccann Worldgroup Illustrator
Mark Gmehling Braincorps Illustrator
Anushree Chaitanya Mccann Worldgroup Copywriter
Denzil Machado Mccann Worldgroup Creative Director
Anshumani Khanna Mccann Worldgroup Creative Director
Rahul Mathew Mccann Worldgroup Executive Creative Director
Akshay Kapnadak Mccann Worldgroup Executive Creative Director
Raylin Valles Mccann Worldgroup Executive Creative Director
Prasoon Joshi Mccann Worldgroup Chief Creative Officer

Brief Explanation

To demonstrate interestingly how keys can be more of a hassle than a boon.

Describe the brief from the client:

To promote and advertise the Biometric fingerprint door lock system and show it's efficacy as compared to regular house keys.

Description of how you arrived at the final design:

We wanted to illustrate the sheer frustration people suffer when searching for their house keys, in their bags or pockets. To represent the same, we created three quirky characters who's bags would have a range of interesting items that can come in the way while searching for keys. We used twisted hands, and placed the objects around them, one of which were the keys, which would obviously be the hardest to find.

Indication of how successful the outcome was in the market:

Sales increased by 23%