Category

Award

DUMB WAYS TO DIE

Grand Prix

Case Film

ClientMETRO TRAINS
ProductMETRO TRAINS
EntrantMcCANN MELBOURNE, AUSTRALIA
Type of EntryDigital: Digital Tools
CategoryOnline Video
TitleDUMB WAYS TO DIE
Product/ServiceMETRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Credits
Name Company Position
Adrian Mills McCann Melbourne Planner
Alec Hussain McCann Melbourne Account Director
Adrian Mills McCann Melbourne Group Account Director
Cinnamon Darval McCann Melbourne Agency Producer
Mark Bradley McCann Melbourne Agency Producer
Pat Baron McCann Melbourne Typographer
Julian Frost McCann Melbourne Director
Pat Baron McCann Melbourne Art Director
John Mescall McCann Melbourne Copywriter
Pat Baron McCann Melbourne Creative Director
John Mescall McCann Melbourne Executive Creative Director
Links
Entry URL

Brief Explanation

Dumb Ways to Die - The message that young people needed to hear, that became a message young people wanted to hear. Dumb Ways to Die is one of the most viral advertisements of all time and the most shared PSA in history.