Category

Award

Title Client Product/Service Entrant Company Country Award
A01 Corporate Information/Business Products & Services
TOKYO CITY SYMPHONY
MORI BUILDING CO. / ROPPONGI HILLS
SIX Tokyo JAPAN
Bronze Spike
A02 Fast Moving Consumer Goods
BEYOND THE WALL
FRUCOR BEVERAGES / MOUNTAIN DEW
COLENSO BBDO Auckland NEW ZEALAND
Short List
V ROBBERS
FRUCOR BEVERAGES LTD / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A03 Cars & Automotive
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN
Bronze Spike
A04 Other Consumer Products
UNIQLO HEATTECH DELIVER THE WARMTH OF YELL
UNIQLO / HEATTECH
THE STRIPPERS Tokyo JAPAN
Bronze Spike
A05 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI Sydney AUSTRALIA
Silver Spike
A06 Public Service, Charity & Fund Raising
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS FOR CHILDREN
CREATIVIA Seoul SOUTH KOREA
Bronze Spike
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
FLASH
NEW ZEALAND TRANSPORT AGENCY / YOUTH SPEED
CLEMENGER BBDO Wellington NEW ZEALAND
Short List
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Silver Spike
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION / AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Gold
Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE / AIRFORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
B02 Consumer Products
INSTANT NEWS SATIRE
SAMSUNG / SAMSUNG GALAXY NOTE II
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
EYESIGHT ROBOTIZED PROJECT
FUJI HEAVY INDUSTRIES / SUBARU EYESIGHT
1-10DESIGN Kyoto JAPAN
Short List
B03 Consumer Services
ALLIANZ ‘BE OK’ YOUTUBE BUTTON
ALLIANZ / CAR INSURANCE
MERCERBELL Sydney AUSTRALIA
Short List
B04 Public Service, Charity & Fund Raising
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai CHINA
Short List
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION / AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Silver Spike
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE / MISSING PERSONS UNIT
VML Sydney AUSTRALIA
Short List
C01 Online Video
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo JAPAN
Bronze Spike
GOOGLE MAPS TREASURE MODE
GOOGLE / GOOGLE MAPS
HAKUHODO Tokyo JAPAN
Short List
PLAY! THE QUIETEST SUCTION POWER
ELECTROLUX JAPAN / VACUUM CLEANER
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
1 DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND / TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Brisbane AUSTRALIA
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
BEER CHASE
CARLTON & UNITED BREWERIES / CARLTON DRAUGHT
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
ANYTIME, ANYWHERE
AUSTRALIAN DEFENCE FORCE / AIRFORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
C02 Viral & Email Marketing, e-cards etc.
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
PUSH FOR ULTRABOOK
INTEL CORPORATION / ULTRABOOK
PARTY Tokyo JAPAN
Bronze Spike
C03 Branded Utility/Tools (for Digital)
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Bronze Spike
TOKYO CITY SYMPHONY
MORI BUILDING CO. / ROPPONGI HILLS
SIX Tokyo JAPAN
Bronze Spike
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION / AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Short List
OLD PHONES GIVE NEW LIFE
SINGTEL / PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
Spike
C04 Community Applications
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND
Short List
FLASH
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND
Short List
FIND YOUR GREATNESS
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai CHINA
Bronze Spike
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS AND THE DUCHENNE FOUNDATION / AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY
FINCH / REACTIVE Sydney AUSTRALIA
Short List
C05 Games
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC. / CHROME EXPERIMENTS
PARTY Tokyo JAPAN
Bronze Spike
ZERO IN
DEFENCE FORCE RECRUITING / NAVY
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
C06 Other Digital Channels
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
HYPER NEBUTA PROJECT
INTEL / ULTRABOOK
TAIYO KIKAKU Tokyo JAPAN
Short List
MARIONETTEBOT
UNITED ARROWS / GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
UGOKIDASE TOKYO
NIKE / NIKE+
AKQA London UNITED KINGDOM
Bronze Spike
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Short List
D01 Integrated Digital Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI Sydney AUSTRALIA
Short List
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND
Short List
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike