Category

Award

Title Client Product/Service Entrant Company Country Award
A01 Mailings
AIR FORCE FM
DEFENCE FORCE RECRUITING / AIR FORCE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
A02 Premiums & Giveaways
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA / THE JAPAN PILL-HARMONIC
I&S BBDO Tokyo JAPAN
Short List
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU
ADK JAPAN Tokyo JAPAN
Short List
HSBC SERIOUS PLAY
HSBC / HSBC
JWT LONDON UNITED KINGDOM
Short List
STORIES FOR EVERY JOURNEY
QANTAS / BRAND
DROGA5 SYDNEY AUSTRALIA
Short List
A04 Ambient/Alternative Media
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver Spike
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY & MATHER ADVERTISING Beijing CHINA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo JAPAN
Gold
Spike
CUT TO BUILD
THE J.C.C. CO. / OLFA CUTTER
OGILVY & MATHER Bangkok THAILAND
Short List
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
A05 Best Use of Digital Media in a Direct Campaign
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Silver Spike
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold
Spike
INSTANT NEWS SATIRE
SAMSUNG / SAMSUNG GALAXY NOTE II
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A06 Best Use of Other Digital Platforms in a Direct Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Gold
Spike
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
B01 Corporate Information
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
PENCILS EQUALS PROFITS
AUSTRALIAN WRITERS AND ART DIRECTORS ASSOCIATION / 2013 AWARD AWARDS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
THE SHARING CAN
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
Spike
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL / LUX SOAPS
JWT SINGAPORE SINGAPORE
Short List
THE LETTERBOX TARP
SUNCORP INSURANCE / SUNCORP HOME INSURANCE
GP Y&R Brisbane AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
B03 Consumer Services
BUILD WITH CHROME
GOOGLE AUSTRALIA / GOOGLE CHROME
M&C SAATCHI/MARK Sydney AUSTRALIA
Bronze Spike
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze Spike
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
TWIGNATURE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
BMF Melbourne AUSTRALIA
Short List
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
MAILBOOKS FOR GOOD
RANDOM HOUSE / THE FOOTPATH LIBRARY / MAILBOOKS FOR GOOD
BMF Sydney AUSTRALIA
Short List
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
FROZEN BULLETS
PEACE ONE DAY / PEACE ONE DAY
SHINEWORKS Shanghai CHINA
Short List
C01 Integrated Campaign Led by Direct
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike