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Award

DUMB WAYS TO DIE

Grand Prix

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ClientMETRO TRAINS
ProductMETRO TRAINS
EntrantMcCANN MELBOURNE, AUSTRALIA
Type of EntryFilm: Other Film Content
CategoryInternet Film
TitleDUMB WAYS TO DIE
Product/ServiceMETRO TRAINS
Entrant Company : McCANN MELBOURNE, AUSTRALIA
Advertising Agency : McCANN MELBOURNE, AUSTRALIA
Production Company : McCANN MELBOURNE, AUSTRALIA
Credits
Name Position
John Mescall Executive Creative Director
Pat Baron Creative Director
John Mescall Copywriter
Pat Baron Art Director
Mark Bradley/Cinnamon Darval Agency Producer
Adrian Mills Account Supervisor
Chloe Alsop Advertiser's Supervisor
Mark Bradley/Cinnamon Darval Producer
Julian Frost Director
Allan Eaton Studios Sound Design/Arrangement
Julian Frost Animation
Ollie Mcgill Music
Alec Hussain Account Manager
Adrian Mills Planner
Links
Entry URL

Brief Explanation

Dumb Ways to Die - The message that young people needed to hear, that became a message young people wanted to hear. Dumb Ways to Die is the fourth most viral advertisement of all time and the most shared PSA in history.