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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

Title Client Product/Service Advertising Agency Country Media Agency Country Award
* denotes Entrant Company
A01 Best Use of Screens
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai * CHINA
Short List
THE B-MOVIE STAR
AFFECTION AIDS / AIDS AWARENESS
McCANN WORLDGROUP INDIA Mumbai * INDIA
Gold
Spike
* denotes Entrant Company
A02 Best Use of Magazines/Newspapers
MALAYSIA MEGA BAG
TOURISM MALAYSIA / MALAYSIA MEGA SALE 2012
BEEHIVE COMMUNICATIONS Mumbai * INDIA
Short List
USHA UTHUP
COCACOLA INDIA / COKE STUDIO
LEO BURNETT INDIA Mumbai * INDIA
Short List
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo * SRI LANKA STARCOM Colombo SRI LANKA
Silver Spike
* denotes Entrant Company
A03 Best Use of Outdoor
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA / FUND RAISING
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Silver Spike
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION / ABANDONED DOG ADOPTION CAMPAIGN
CHEIL WORLDWIDE Seoul * SOUTH KOREA
Bronze Spike
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC / EDUCATION
OPEN COMMUNICATIONS Auckland * NEW ZEALAND
Gold
Spike
* denotes Entrant Company
A04 Best Use of Ambient Media: Small Scale
LIBERATION WRAPPER
FRESHNESS BURGER / CLASSIC BURGER
DENTSU EAST JAPAN Tokyo * JAPAN
Gold
Spike
GIVE BACK THE LOVE ARIGATO BENTO
HIBIYA-KADAN FLORAL / ARIGATO BENTO
I&S BBDO Tokyo * JAPAN
Short List
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA / CADBURY DAIRY MILK
GEOMETRY GLOBAL Kuala Lumpur * MALAYSIA
Short List
THE GERM STAMP
PROCTER & GAMBLE / SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore * SINGAPORE
Gold
Spike
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND * NEW ZEALAND
Grand Prix
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Bronze Spike
THE POWER OF WATER
SOMANG COSMETICS / ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Bronze Spike
THE PEE ANALYSER
ZOUK SINGAPORE / ANTI-DRINK DRIVING
DDB GROUP SINGAPORE * SINGAPORE
Short List
NFC CHARITY STICKERS
UNICEF HK / CHARITY STICKER (PUBLIC SERVICE)
CHEIL HONG KONG * HONG KONG STARCOM MEDIAVEST GROUP Hong Kong HONG KONG
Short List
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila * THE PHILIPPINES
Short List
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai * INDIA
Bronze Spike
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul * SOUTH KOREA
Silver Spike
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul * SOUTH KOREA
Silver Spike
* denotes Entrant Company
A05 Best Use of Ambient Media: Large Scale
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE * AUSTRALIA
Silver Spike
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul * SOUTH KOREA
Gold
Spike
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland * NEW ZEALAND
Short List
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo * JAPAN
Bronze Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney * AUSTRALIA
Silver Spike
* denotes Entrant Company
A06 Best Use of Special Events And Stunt/Live Advertising
ART OF ABSORPTION
MAYFLOWER / TOILET PAPER
PUBLICIS SHANGHAI * CHINA
Short List
MOVING WIFI
DTAC / DTAC WIFI
CREATIVE JUICE\BANGKOK * THAILAND
Bronze Spike
PAY WITH A KISS
METRO ST JAMES / CAFÉ/RESTAURANT
LAVENDER* Sydney * AUSTRALIA
Short List
FUR HURTS
PETA / ETHICAL TREATMENT OF ANIMALS
OGILVY BEIJING * CHINA
Short List
ROTI REMINDER
HINDUSTAN UNILEVER / LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai * INDIA
Silver Spike
WATERDROP AD
DOMINO'S PIZZA / PIZZA
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Short List
SOAPS THAT TURN INTO FESTIVE COLOURS
UNILEVER GLOBAL / LUX SOAPS
JWT SINGAPORE * SINGAPORE
Short List
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland * NEW ZEALAND OMD Auckland NEW ZEALAND
Bronze Spike
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG * HONG KONG OMD HONG KONG HONG KONG
Short List
IMPOSSIBLE ORCHESTRA
DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS / CARE AWARE
McCANN MELBOURNE * AUSTRALIA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE * SINGAPORE MEC Singapore SINGAPORE
Silver Spike
WHAT DOES BEETLEING EVEN MEME?
VOLKSWAGEN / VW BEETLE
SPARK PHD Auckland * NEW ZEALAND
Bronze Spike
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY * AUSTRALIA
Gold
Spike
* denotes Entrant Company
A07 Best Use of Digital Media
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY / BRAILLE BOOKS DISTRIBUTION FOR CHILDREN
CREATIVIA Seoul * SOUTH KOREA
Short List
CHROME EXPERIMENT: RAMAKIEN
GOOGLE / CHROME BROWSER LAUNCH IN THAILAND
OGILVY & MATHER SINGAPORE * SINGAPORE
Short List
HOMEPAGE FOR THE HOMELESS
LADDER / HOMELESSNESS CHARITY
GEORGE PATTERSON Y&R Melbourne * AUSTRALIA
Short List
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai * CHINA
Silver Spike
5.2 YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!!!
HINDUSTAN UNILEVER / AXE DEODORANT
MINDSHARE Mumbai * INDIA
Short List
THE MISSING PERSON PRE-ROLL
THE AUSTRALIAN FEDERAL POLICE / MISSING PERSONS UNIT
VML Sydney * AUSTRALIA
Short List
* denotes Entrant Company
A08 Best Use of Other Digital Platforms (Incl. Mobile Devices)
HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN
HINDUSTAN UNILEVER / ACTIVE WHEEL (DETERGENT)
NETCORE Mumbai * INDIA OMNICOM MEDIA GROUP Mumbai INDIA
Short List
FLASH DRIVING GAME
NEW ZEALAND TRANSPORT AGENCY / ROAD SAFETY
CLEMENGER BBDO Wellington NEW ZEALAND OMD Wellington * NEW ZEALAND
Bronze Spike
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo * JAPAN
Bronze Spike
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok * THAILAND
Short List
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE * SINGAPORE
Short List
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING * CHINA HYLINK DIGITAL SOLUTIONS Shanghai CHINA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM / BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING * CHINA ALWAYS Shanghai CHINA
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE * AUSTRALIA
Bronze Spike
NIKE WECHAT FREEID
NIKE / NIKE FREEID RUNNING SHOES
AKQA SHANGHAI Shanghai * CHINA MINDSHARE CHINA Shanghai CHINA
Short List
* denotes Entrant Company
A09 Best Use of Social Media Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE * AUSTRALIA IKON Melbourne AUSTRALIA
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland * NEW ZEALAND
Gold
Spike
FIND YOUR GREATNESS
NIKE / NIKE
WIEDEN+KENNEDY SHANGHAI Shanghai * CHINA MINDSHARE CHINA Shanghai CHINA
Bronze Spike
THE MOST POWERFUL ARM EVER INVENTED
SAVE OUR SONS & DUCHENNE FOUNDATION / DUCHENNE MUSCULAR DYSTROPHY CHARITY
HAVAS WORLDWIDE AUSTRALIA Sydney * AUSTRALIA
Silver Spike
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila * THE PHILIPPINES TOUCH DDB Taguig City THE PHILIPPINES
Silver Spike
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland * NEW ZEALAND STARCOM NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING * CHINA MEDIACOM Beijing CHINA
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE * AUSTRALIA
Silver Spike
* denotes Entrant Company
B01 Corporate Information
SPARE SPACE, SPREAD LOVE
JOHNSON & JOHNSON / JOHNSON'S BABY
OMD CHINA Shanghai * CHINA
Silver Spike
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE * AUSTRALIA
Short List
THE HIGHEST GOAL
ADIDAS JAPAN / FOOTBALL
TBWA\HAKUHODO Tokyo * JAPAN
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE * SINGAPORE MEC Singapore SINGAPORE
Short List
* denotes Entrant Company
B02 Consumer Products
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG / WYETH GOLD
TBWA\HONG KONG HONG KONG OMD HONG KONG * HONG KONG
Bronze Spike
THE GERM STAMP
PROCTER & GAMBLE / SAFEGUARD SOAP
SAATCHI & SAATCHI Singapore * SINGAPORE
Silver Spike
WORLD'S LONGEST CATWALK
ECCO / ECCO SHOES
UM Sydney * AUSTRALIA
Silver Spike
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA / LAMB
UM Sydney * AUSTRALIA
Short List
THE POWER OF WATER
SOMANG COSMETICS / ONL MIDNIGHT HYDRO INTENSE
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA / THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING * CHINA MEDIACOM Beijing CHINA
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY * AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
Bronze Spike
MAKIN' WHOOPEE
DONGWON F&B / BIFIDUS MYUNG JANG
HS AD Seoul * SOUTH KOREA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY * AUSTRALIA
Short List
* denotes Entrant Company
B03 Consumer Services
A COUNTRY ONLY WE HAVE
KOREAN AIR / KOREAN AIR
HS AD Seoul * SOUTH KOREA
Silver Spike
WATERDROP AD
DOMINO'S PIZZA / PIZZA
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Short List
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila * THE PHILIPPINES TOUCH DDB Taguig City THE PHILIPPINES
Silver Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney * AUSTRALIA
Bronze Spike
NEUTRAL STICKER
S-OIL / S-OIL
CHEIL WORLDWIDE Seoul * SOUTH KOREA
Short List
* denotes Entrant Company
B05 Public Service, Charity & Fund Raising
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul * SOUTH KOREA
Silver Spike
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai * CHINA
Bronze Spike
OLD PARTS FOR NEW
ORBIS HK / ORBIS
OGILVY & MATHER GROUP HONG KONG * HONG KONG
Silver Spike
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION / WILDLIFE CONSERVATION
INNOCEAN WORLDWIDE Seoul * SOUTH KOREA
Bronze Spike
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai * INDIA
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE * AUSTRALIA
Gold
Spike
* denotes Entrant Company
C01 Integrated Media Campaign
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA / LAMB
UM Sydney * AUSTRALIA
Short List
HSBC SERIOUS PLAY
HSBC / HSBC
JWT LONDON * UNITED KINGDOM
Short List
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila * THE PHILIPPINES
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY * AUSTRALIA IKON COMMUNICATIONS Sydney AUSTRALIA
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE * SINGAPORE MEC Singapore SINGAPORE
Silver Spike
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC / EDUCATION
OPEN COMMUNICATIONS Auckland * NEW ZEALAND
Bronze Spike