Category

Award

Title Client Product/Service Entrant Company Country Award
A01 Mobile Websites and Web Applications
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Silver Spike
DOTS MAP
HONDA MOTOR CO. / INTERNAVI
DENTSU Tokyo JAPAN
Short List
GOOGLE FUTURE SEARCH
GOOGLE / GOOGLE VOICE SEARCH
HAKUHODO Tokyo JAPAN
Bronze Spike
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
Short List
A02 Mobile Applications and other Downloadable Tools
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN / THE TOKYO SHIMBUN
DENTSU Tokyo JAPAN
Short List
OLD PHONES GIVE NEW LIFE
SINGTEL / PROJECT SILVERLINE
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
Spike
ROAD MODE
VICROADS / ROAD MODE
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
MEMOJI
STAEDTLER / COLOURED PENCILS
LEO BURNETT HONG KONG HONG KONG
Short List
DRIVE AWAKE
PTT PUBLIC COMPANY / COFFEE SHOP
BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze Spike
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Gold
Spike
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
WRANGLER MILEAGE
WRANGLER ASIA / WRANGLER APPARELS
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
LEND AN EYE
EUREKA CALL CENTRE SYSTEM / AWARENESS
GREY GROUP SINGAPORE
Short List
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH / GENDER EQUALITY ADVOCACY GROUP
LOWE SINGAPORE SINGAPORE
Bronze Spike
SHADE CINEMA
BRISBANE CITY COUNCIL / SUN SAFETY
GP Y&R Brisbane AUSTRALIA
Short List
MISSING CHILDREN
BAOBEIHUIJIA.COM / BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA
Short List
NAPPY NOTIFIER
HUGGIES / HUGGIES
OGILVY BEIJING CHINA
Bronze Spike
A03 Viral Marketing & Messaging for Mobile
TXTBKS
SMART COMMUNICATIONS / SMART PUBLIC AFFAIRS
DM9 JAYMESYFU Makati City THE PHILIPPINES
Grand Prix
DONATE-A-TONE
STARHUB / SAMARITANS OF SINGAPORE
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
A04 Mobile Games
CHROME WORLD WIDE MAZE
GOOGLE JAPAN INC. / CHROME EXPERIMENTS
PARTY Tokyo JAPAN
Bronze Spike
HAPPYTABLE
MCDONALD'S / HAPPYMEAL
DDB GROUP SINGAPORE SINGAPORE
Short List
HIDE 'N' SEEK
GM ENCORE / GM ENORE
OGILVY BEIJING CHINA
Short List
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Bronze Spike
A05 Mobile Advertising
DIGITAL EARTH HOUR
WWF CHINA / WWF CHINA
BBH CHINA Shanghai CHINA
Short List
A06 Integrated Mobile Campaigns
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA
Short List
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
9 HEROES
NIKE JAPAN / NIKE BASEBALL
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze Spike
MISSING CHILDREN
BAOBEIHUIJIA.COM – BABY BACK HOME VOLUNTEERS ASSOCIATION / BABY BACK HOME VOLUNTEERS ASSOCIATION
JWT BEIJING CHINA
Short List
TRACK MY MACCA'S
MCDONALD'S AUSTRALIA / TRACK MY MACCA'S
DDB Sydney AUSTRALIA
Short List