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Category

Award

Title Client Product/Service Entrant Company Country Award
A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai CHINA
Silver Spike
A02 Best Use of Social Media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
ORIGIN ENERGY TALES
ORIGIN ENERGY / ORIGIN ENERGY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND / GALAXY S4
COLENSO BBDO Auckland NEW ZEALAND
Gold
Spike
A03 Best Use of Live Events and/or Celebrity Endorsement
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA
Gold
Spike
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
LIFEBUOY ‘ROTI’ REMINDER
HINDUSTAN UNILEVER / LIFEBUOY TOILET SOAPS
OGILVY & MATHER INDIA Mumbai INDIA
Short List
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Short List
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Silver Spike
A04 Best Use of Sponsorship
MOUTHGUARDS
COLGATE / COLGATE
GPY&R SYDNEY AUSTRALIA
Silver Spike
CRICKET BEACH
CRICKET BEACH/COCA-COLA SOUTH PACIFIC / CRICKET / COCA-COLA
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Bronze Spike
A05 Best Launch or Re-Launch
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN / AQUA
DENTSU Tokyo JAPAN
Gold
Spike
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Short List
A06 Best Use of Media Relations
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS / HOSPITALITY
KETCHUM Shanghai CHINA
Bronze Spike
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
DUREXPERIMENT FUNDAWEAR
RECKITT BENCKISER / DUREX
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze Spike
B01 Consumer Products
NATIONAL NIGHT
MENTOS / PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Gold
Spike
VOICE DRIVER
NISSAN MOTOR CO. / NISSAN
TBWA\HAKUHODO Tokyo JAPAN
Short List
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Bronze Spike
B02 Consumer Services
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver Spike
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG
Short List
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Gold
Spike
B03 Corporate Reputation
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
Spike
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Bronze Spike
SOLDIER FOR WOMEN
P&G INDIA / GILLETTE
BBDO INDIA Mumbai INDIA
Silver Spike
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA / JOHNSON'S BABY
VITAMINE Shanghai CHINA
Silver Spike
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE
Short List
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
B04 Non-Corporate
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
IMPOSSIBLE ORCHESTRA
CARE AWARE / CARE AWARE
McCANN MELBOURNE AUSTRALIA
Silver Spike
B05 Public Affairs
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
C01 Best Integrated Campaign Led by PR
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA / VIRGIN MOBILE
ONE GREEN BEAN Sydney AUSTRALIA
Gold
Spike
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike