Category

Award

2013 Promo & Activation

Title Client Product/Service Entrant Company Country Award
A01 Event & Field Marketing
COFFEE CART
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Silver Spike
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
THE SHARING CAN
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
SMELL A MEMORY
GIVAUDAN / FRAGRANCE HOUSE
JWT SINGAPORE SINGAPORE
Short List
IMPOSSIBLE ORCHESTRA
CARE AWARE / CARE AWARE
McCANN MELBOURNE AUSTRALIA
Short List
CARLTON DRY SELLOUTS
CARLTON & UNITED BREWERIES / CARLTON DRY
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
MOUTHGUARDS
COLGATE / COLGATE
GPY&R SYDNEY AUSTRALIA
Bronze Spike
A02 Best Use of Merchandising/In-Store Marketing
WEED WEAPON
KIWICARE / HOUSEHOLD GOODS
CONTAGION Auckland NEW ZEALAND
Bronze Spike
SUBARU EYESIGHT MINICAR
FUJI HEAVY INDUSTRIES / SUBARU
ADK JAPAN Tokyo JAPAN
Short List
MARIONETTEBOT
UNITED ARROWS / GREEN LABEL RELAXING
TBWA\HAKUHODO Tokyo JAPAN
Short List
CUT TO BUILD
THE J.C.C. CO. / OLFA CUTTER
OGILVY & MATHER Bangkok THAILAND
Silver Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Silver Spike
A03 Best Product Launch/Re-launch/Shopper Marketing
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA
Short List
WEED WEAPON
KIWICARE / HOUSEHOLD GOODS
CONTAGION Auckland NEW ZEALAND
Short List
BEETLEING
VOLKSWAGEN NEW ZEALAND / VW BEETLE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
THE SOIL RESTAURANT
PROTOLEAF / 100% ORGANIC SOIL
TBWA\HAKUHODO Tokyo JAPAN
Silver Spike
A04 Best Use of TV or Radio in a Promotional Campaign
CALL GIRL
PRIME TELEVISION / TELEVISION PROGRAMME
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Silver Spike
A06 Best Use of Digital Media in a Promotional Campaign
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Gold
Spike
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK / SEEK VOLUNTEER
LEO BURNETT MELBOURNE AUSTRALIA
Short List
HYPER NEBUTA PROJECT
INTEL / ULTRABOOK
TAIYO KIKAKU Tokyo JAPAN
Short List
A07 Best Use of Other Digital Platforms in a Promotional Campaign
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN
Short List
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
B01 Corporate Image & Information
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
STAND INS
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze Spike
B02 Consumer Products
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
REVIVING MJ
SONY MUSIC JAPAN INTERNATIONAL / BAD 25TH ANNIVERSARY EDITION(CD&DVD)
DENTSU Tokyo JAPAN
Short List
THE SHARING CAN
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Gold
Spike
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
NATIONAL NIGHT
MENTOS / PERFETTI VAN MELLE
BBH ASIA PACIFIC Singapore SINGAPORE
Short List
B03 Consumer Services
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND
Bronze Spike
NEIGHBOUR COOLER
COURTS ASIA LIMITED / COURTS COOL ZONE
DDB GROUP SINGAPORE SINGAPORE
Short List
OVERSTAY CHECKOUT
ART SERIES HOTEL GROUP / HOTEL ACCOMMODATION
NAKED COMMUNICATIONS Cremorne AUSTRALIA
Gold
Spike
MCDONALD'S AUSTRALIA DAY
MCDONALD'S AUSTRALIA / AUSTRALIA DAY MENU
DDB Sydney AUSTRALIA
Bronze Spike
B05 Public Service, Charity & Fund Raising
A PLACE TO REMEMBER
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY
GREY MELBOURNE AUSTRALIA
Bronze Spike
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
MYSMARTEYE
STARHUB MOBILE / MOBILE BRANDING
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
DEMAND EQUAL PAY
YWCA AUCKLAND / CHARITY
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
DENGUE BOTTLE
MAYNILAD WATER SERVICES / ANTI-DENGUE FEVER CAMPAIGN
Y&R PHILIPPINES Manila THE PHILIPPINES
Short List
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
Spike
HELP DESK
AARAMBH / HELP DESK
DDB MUDRA GROUP Mumbai INDIA
Short List
C01 Integrated Campaign Led by Promo & Activation
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike