Category

Award

3D ON THE ROCKS

Silver Spike

Case Film

Presentation Board

ClientSUNTORY HOLDINGS
ProductSUNTORY WHISKY
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Type of EntryCommunication Design
CategoryPromotional Items
Title3D ON THE ROCKS
Product/ServiceSUNTORY WHISKY
Entrant Company : TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency : TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency 2 : HAKUHODO Tokyo, JAPAN
Production Company : TOKYO Tokyo, JAPAN
Credits
Name Company Position
Kazoo Sato TBWA|HAKUHODO Executive Creative Director
Kazoo Sato TBWA|HAKUHODO Creative Director
Hideo Kato SUNTORY BUSINESS EXPERT LIMITED Creative Director
Kiyoshi Omori Suntory Holdings Limited Creative Director
Takahiro Hosoda TBWA|HAKUHODO Copy Writer
Nobuhiro Arai TBWA|HAKUHODO Copy Writer
Yo Kimura TBWA|HAKUHODO Art Director
Yuki Tokuno TBWA|HAKUHODO Art Director
Masashi Matsukura TBWA|HAKUHODO Creative Technologist
Shizuka Masuno SUNTORY BUSINESS EXPERT LIMITED Creative Producer
Yuta Mita SUNTORY BUSINESS EXPERT LIMITED Creative Producer
Eiji Tanigawa TOKYO Film Director
Senzo Ueno TOKYO Cameraman
Keisuke Minoda Acube Photographer
Toshiyuki Takei TOKYO Producer
Masayoshi Takayanagi TOKYO Assitant Producer
Makoto Takahashi TOKYO Production Manager:
Audioforce Audioforce Music
Im Jeong/Ho Mount Inc. Interactive Art Director
Hidekazu Hayashi Mount Inc. Interactive Art Director
mount inc (Interactive production) Additional company
amana (graphic production) Additional company

Brief Explanation

Nowadays, drinking whisky at a bar is a habit only seen in seniors. The objective was to drive the trend by providing an innovative experience at the bar.

Describe the brief from the client:

Generate interest in whisky among young generation and motivate them to drink whisky.

Description of how you arrived at the final design:

We developed a service which users enjoy whisky with ice cube created in their desired shape with use of the state-of-the-art 3D technology. The 3D-milled ice cube was served as “a promotional item” at the Pop Up Bar equipped with 3D machines, which generated excitement among the young generations.

Indication of how successful the outcome was in the market:

We rocked the world in just two weeks. Over 5 million Tweets from 47 countries spread the story around the world. More than a hundred inquiries were made to install our 3D on the Rocks service at bars, which contributed to Suntory whisky sales. We were covered on CNN, ABC, YAHOO!, CNET, and many other local and global news and trend sites. And, finally, we are in talks with fashion brands and the music industry for future parties and events.