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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

MOTHER BOOK

Grand Prix

Case Film

Presentation Board

ClientKISHOKAI MEDICAL CORPORATION
CategoryA06. Promotional Items
TitleMOTHER BOOK
Product/ServiceBELL-NET OBSTETRICS
Entrant Company DENTSU CHUBU Nagoya, JAPAN
Advertising Agency DENTSU CHUBU Nagoya, JAPAN
Advertising Agency 2 LENS ASSOCIATES NAGOYA, JAPAN
Credits
Name Company Position
Mamoru Yamashita KISHOKAI MEDICAL CORPORATION Executive Creative Director
Kazunari Nagatomo KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Tomio Nakaue KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Kishiomi Wakahara Dentsu Inc. Creative Director
Michihito Dobashi Dentsu Inc. Creative Director
Jyunichi Tawara/Kanako Wada/Kotoha Tanaka Dentsu Inc. Copywriter
Michihito Dobashi Dentsu Inc. Art Director
Shigeki Wada/Ryuhei Torii Dentsu Inc. Agency Producer
Masao Shirasawa LENS ASSOCIATES Designer
Tomoko Takeda Dentsu Inc. Designer
Yoshihiro Ozaki Studiowork Inc. Photographer
Naoko Moriguchi Dentsu Inc. Planner
Norio Kito Kito Printing Co.ltd Printing Director
Satoru Ozawa Itoubigeisha Seihanjo Co.ltd Printing Director
Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki AZLINK Retoucher
Yunosuke Kunimoto/Makoto Wakahara Dentsu Inc. Translator
Yoshitaka Kondo C3film Co./Ltd. Director
Tsutomu Kondo C3film Co./Ltd. Producer
Makoto Wakahara Freelance Translator
Yunosuke Kunimoto Dentsu Inc. Translator

Brief Explanation

"Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience."

Describe the brief from the client:

To raise awareness of Bell-net OBSTETRICS.

Description of how you arrived at the final design:

"Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week."

Indication of how successful the outcome was in the market:

"The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future."