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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SOUND OF HONDA / AYRTON SENNA 1989

Grand Prix
ClientHONDA MOTOR CO
CategoryB01. Internet Film
TitleSOUND OF HONDA / AYRTON SENNA 1989
Product/ServiceINTERNAVI
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU CREATIVE X Tokyo, JAPAN
Production Company 2 RHIZOMATIKS Tokyo, JAPAN
Credits
Name Company Position
Kaoru Sugano Dentsu Inc. Creative Director/Creative Technologist/Creative Planner
Sotaro Yasumochi/Nadya Kirillova Dentsu Inc. Copywriter/Creative Planner
Yu Orai Dentsu Inc. Art Director/Creative Planner
Kyoko Yonezawa Dentsu Inc. Creative Technologist/Creative Planner
Taeji Sawai Qosmo Inc. Sound Director
Tomoyuki Kawamura Studio MUU2 Sound Designer
Misa Ueda Dentsu Inc. Promoter
Takao Kaburaki/Takuma Sato/Sungwon Kim/Takashi Hirano Dentsu Inc. Account Director
Masafumi Fujioka/Ryoko Toyama Dentsu Creative X Inc. Producer
Kenya Miyashita/Hinako Hirata Dentsu Creative X Inc. Production Manager
Haruhiko Ishikawa Shipoo Inc. Digital Producer
Kosai Sekine Freelance Director
Daito Manabe Rhizomatiks co.ltd. Artist/Programmer
Senzo Ueno Freelance Director of Photography
Yosuke Kai Freelance Lighting Director
Hidenori Chiba/Satoru Higa/Tomoaki Yanagisawa/Muryo Honma/Hiroyuki Hori Rhizomatiks co.ltd. Led Installation
Mitsuru Tajika/Erito Ayaki/Masaaki Azuma Freelance/TRY AUDIO CO./LTD Sound Engineer/Mixing Engineer/Sound System
Daisuke Shigihara/Masahiro Hasegawa TANGRAM Co. Ltd./Freelance Special Effects/Colorist
Sakura Seya/Tomohiro Endo meganefilm/DIGITAL GARDEN INC. Editor
Ken Imamura/Akihiro Mikawa/Hiroaki Sawato Honda Motor Co. Ltd. Client Supervisor
Links
Entry URL
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Brief Explanation

Honda's R&D is not only about mechanics, but also making innovations in the "brain" of the vehicle, or, electronics. Internavi is a two-way communication car navigation system that uses vehicle telematics system, roots of which go back to 1980's when Honda introduced Telemetry system to Formula 1. Honda has been testing and perfecting this system ever since. Today, the system supports everyday drivers. In 1989 Senna sets the world's fastest lap during the Japanese Grand Prix qualifying in Suzuka. On board his machine was Honda's telemetry system that recorded acceleration/engine data. Using this data and the latest technology, we re-enacted that lap from 24 years ago. Engine sound of Senna's F1 machine McLaren Honda MP4/5 was re-created by combining Senna's driving data collected in 1989 with MP4/5’s engine tones recorded today. Hundreds of networked speakers and LED lights placed along the race line synchronized with Senna down to the millisecond.