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Category

Award

THE DAY I VISITED MY SON

Grand Prix

Entry Upload

ClientUNILEVER
ProductCOMFORT
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Type of EntryCraft: TV
CategoryDirection
TitleTHE DAY I VISITED MY SON
Product/ServiceCOMFORT
Entrant Company : OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency : OGILVY & MATHER SINGAPORE, SINGAPORE
Production Company : COLLIDER Sydney, AUSTRALIA
Credits
Name Company Position
Eugene Cheong Ogilvy/Mather Singapore Chief Creative Officer
Nicolas Courant Ogilvy/Mather Singapore Executive Creative Director
Andre Laurentino Ogilvy/Mather London Global Executive Cretive Director/Unilever
John John Skoog Ogilvy/Mather Singapore Art Director
Fabio Montero Ogilvy/Mather Singapore Copywriter
Damon Cameron Collider Australia Director
Rachel Ford Davies Collider Australia Executive Producer
Catherine Warner Collider Australia Producer
Rahul Gupta Ogilvy/Mather Singapore Managing Partner
Owen Dowling Ogilvy/Mather Singapore Planning Director
Justine Hazlett Ogilvy/Mather Singapore Agency Producer
Mel White Ogilvy/Mather London Global Managing Partner
Loren Lourens Ogilvy/Mather London Business Director
Jodi Shelley Ogilvy/Mather London Global Planner
Yves Geisenberger Unilever Global Brand V.p.
Shuchi Suri Unilever Global Brand Director

Brief Explanation

Mothers put themselves under a lot of pressure to be a good mom. To show them they shouldn’t worry about being perfect, we made a film about 2 real mothers: The mother of an Astronaut and the mother of a prisoner. And we captured their emotions on their way to see their sons. But we never revealed who was the mother of which son leaving the viewer guessing and demonstrating that, whatever the circumstances, no one can tell the difference between 2 mother’s love.