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Category

Award

HIGH SCHOOL GIRL?

Grand Prix

Demo Film

Film

ClientSHISEIDO CO., LTD. / SHISEIDO JAPAN CO., LTD.
ProductSHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)
EntrantWATTS OF TOKYO INC., JAPAN
Type of EntryFilm Craft
CategoryAchievement in Production
TitleHIGH SCHOOL GIRL?
Product/ServiceSHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)
Entrant : WATTS OF TOKYO INC., JAPAN
Idea : SHISEIDO CO., LTD. Tokyo, JAPAN
Idea 2 : SHISEIDO JAPAN CO., LTD. Tokyo, JAPAN
Idea 3 : WATTS OF TOKYO INC., JAPAN
Production : WATTS OF TOKYO INC., JAPAN
Contributing : THE DIRECTORS GUILD Tokyo, JAPAN
Contributing 2 : MILD Tokyo, JAPAN
Contributing 3 : WAX Tokyo, JAPAN
Contributing 4 : GRANDFUNK INC Tokyo, JAPAN
Contributing 5 : HR Tokyo, JAPAN
Contributing 6 : MOLICULE MOCO Kanagawa, JAPAN
Contributing 7 : SPEC Tokyo, JAPAN
Contributing 8 : DEFENSE Tokyo, JAPAN
Credits
EditorOct 16 2015 12:00AM
Name Company Position
Koichiro Senda SHISEIDO JAPAN CO., LTD. Communication Planner
Koichi Hanyu SHISEIDO JAPAN CO., LTD. Producer
Aya Usui SHISEIDO CO., LTD. Communication Planner
Momoko Kimura SHISEIDO CO., LTD. Producer
Masato Kosukegawa SHISEIDO CO., LTD. Creative Director
Akira Shima SHISEIDO CO., LTD. Copywriter
Tomoaki Yamura SHISEIDO CO., LTD. Web Director
Ai Nieda SHISEIDO CO., LTD. Hair & Make Up Artist
Mikiya Fujioka SHISEIDO CO., LTD. Hair & Make Up Artist
Nobuko Yamada SHISEIDO CO., LTD. Hair & Make Up Artist
Yoshiyuki Takahashi SHISEIDO CO., LTD. Hair & Make Up Artist
Jun Nakamura SHISEIDO CO., LTD. Hair & Make Up Artist
Joji Taniguchi SHISEIDO CO., LTD. Hair & Make Up Artist
Tomomi Shibusawa SHISEIDO CO., LTD. Hair & Make Up Artist
Yuki Nishimori SHISEIDO CO., LTD. Hair & Make Up Artist
Sachiko Hayashi SHISEIDO CO., LTD. Hair & Make Up Artist
Yoshito Imai WATTS OF TOKYO INC. Executive Production Company Producer
Masahiro Kijima WATTS OF TOKYO INC. Production Company Producer
Hidenori Tsumoto N/A Production Manager
Kenji Nishina WATTS OF TOKYO INC. Production Manager
Koun Noh WATTS OF TOKYO INC. Production Manager Assistant
Wataru Shimo WATTS OF TOKYO INC. Production Manager Assistant
Show Yanagisawa THE DIRECTORS GUILD Director
Jin Ohashi JIN OHASHI PHOTO OFFICE Director Of Photography
Masami Noguchi N/A Lighting Director
Kazuyoshi Tonami GRANDFUNK INC. Music Production Producer
Yukiko Kuribayashi N/A Production Designer
Links
Website URL

Brief Explanation

A female teacher is standing alone in a long hallway of a school, the echo of ringing chimes telling us her lesson is about to start. Turning back slowly after giving us a single glance, she opens the door of the classroom, and we walk in together. In the room, there is a group of students, looking at us silently. They seem to be bored, feeling tired and paying little attention to what’ s going to happen. The girls look so natural, each tidily dressed in her uniform. Beautiful yet archly implying something. The one who is reading a book is aware of our approach; she turns her face gently to give us a smile. Then suddenly, we find that the book she is reading hints at the truth behind the entire space... “Did you notice that there was a boy in the room ?”

Results:

To complete all the tasks while the camera is on sounds simple, but in reality it was challenging. To achieve this uncut time-lapse, we searched for actual high-school students, conducted a couple of make-up tests and 4 test shootings to simulate the detailed positions of the models and the time we could spare on make-up per model. But in fact, the blueprint of the production was unclear until the final day of shooting. Utilizing a motion-control camera to trace the entire transformation for 7 hours with no interruptions allowed was a huge burden to the hair and makeup team as well as models. We had to revise the process many times as the budget was tight and relatively small for a short film of this length. However, we finally came together and made it happen.