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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

EXPERIMENTAL EXPERIENCE

Short List
ClientIBM JAPAN
CategoryC04. Ambient Experiential & Immersive Digital
TitleEXPERIMENTAL EXPERIENCE
Product/ServiceSOFTLAYER
Entrant 1-10HOLDINGS KYOTO, JAPAN
Idea Creation 1-10HOLDINGS KYOTO, JAPAN
PR 1-10HOLDINGS KYOTO, JAPAN
Production 1-10HOLDINGS KYOTO, JAPAN
Credits
Name Company Position
Takehito Ogawa 1-10HOLDINGS,Inc. Chief Operating Officer
Teppei Shiina 1-10HOLDINGS,Inc. Executive Producer
Nobuo Kawazoe 1-10HOLDINGS,Inc. Producer
Yoshiaki Sawabe 1-10HOLDINGS,Inc. Chief Executive Officer
Harry Kitajima 1-10design,Inc. Technical Director
Hirokazu Sawai 1-10design,Inc. Experience Planner
Akane Toda 1-10design,Inc. Art Director
Hirokazu Matsushige 1-10HOLDINGS,Inc. Creative Director
Yuta Suzuki 1-10design,Inc. Project Manager
Takuya Sejima 1-10design,Inc. Movie Director
Takumi Ohbayashi 1-10design,Inc. Designer
Yuki Shinagawa 1-10design,Inc. Designer
Ikuo Kawai 1-10design,Inc. Engineer
Hirokazu Fujioka 1-10design,Inc. Engineer
Teruaki Tsubokura 1-10design,Inc. Engineer
Tatsuya Yokoda 1-10design,Inc. Engineer
Toyoshi Morioka 1-10drive,Inc. Engineer
Yoshimasa Furuyama 1-10design,Inc. Engineer
Taro Tokui 1-10design,Inc. Engineer
Shunusuke Kotani 1-10design,Inc. Engineer
Nana Nakamura 1-10design,Inc. Engineer
Hiroko Nakahara 1-10design,Inc. Engineer
Naoto Ooshiba 1-10design,Inc. Engineer
Satoshi Shirai 1-10design,Inc. CG Director
Hiroko Akimoto 1-10HOLDINGS,Inc. Assistant Producer

Brief Explanation

In order to overhaul IBM Japan’s brand image, we employed innovative technology to realize a proof-of-concept test event allowing “test subjects” to experience the future behind closed doors at the company’s secret lab in Tokyo. We created the closest thing to a fully-immersive “full dive” experience of the future as there ever was, and demonstrated the power of IBM technology to our test subjects.