Meet the experts judging this year's Young Spikes Design Competition.
Region Lead – Brand Innovation
Asia Pacific and Japan
Conrad Mendoza Jr. has been involved in the digital printing industry for more than 15 years. He has held various roles in business management, strategic marketing, sales, product management and print application development for some of the most innovative digital printer manufacturers today.
Currently, Conrad is the Regional Lead for Brand Owner & Agency Innovation under HP’s Graphic Solutions Business portfolio for the Asia Pacific-Japan region. He works directly with global CPG brands like co-creating with them digitally printed campaigns. He also conducts ideation workshops for brands to help them transition from using conventional to digital print in a unique way. Conrad is based in the HP HQ in Singapore.
Head, Corporate Communications, Asia Pacific Japan
Geraldine Kan heads up HP Inc’s Communications Function in the Asia Pacific and Japan. Her remit includes corporate communications, media and analyst relations, and executive communications. Prior to this, she headed the Corporate practice at Communications agency Golin – where her clients included McDonald’s, Morgan Stanley and SATS. She began her career as a journalist at the Straits Times news desk where she covered social services and had a fortnightly column. She then joined IBM, where she worked for a decade in Singapore and New York. She returned to Singapore to start and lead Lenovo’s Asia Pacific and emerging markets communications function. Geri obtained her undergraduate degree in Communications at UCLA and her graduate degree at Northwestern University's Medill School of Journalism, the latter as the first recipient of the S Rajaratnam Scholarship.
Chief Creative Offcer
Kazoo Sato started his professional career at Sony Music Entertainment as a music producer in 1997; later joining Leo Burnett Tokyo to lead creative works on various global brands.
In 2009, Kazoo joined TBWA\HAKUHODO and after four years as Executive Creative Director, Kazoo was named Chief Creative Officer, TBWA\HAKUHODO Japan.
Since joining the agency in 2009, Kazoo has helped TBWA\HAKUHODO secure awards across all major international award shows, including; Gold Cannes Lions; Clio Gold; D&AD Yellow Pencil and NY ADC Gold amongst many others. Kazoo has also served on the jury of international and domestic awards shows across various categories including; Cannes Lions Film, Design, Digital and Activation. He was also awarded 'Creative of the Year' Medalist by the Japan Advertising Agencies Association in 2011 and Campaign Magazine Japan/Korea Creative of the Year in 2013. He has also played an essential role in the agency securing seven consecutive Campaign Creative Agency of the Year titles, more than any other Creative agency in Japan and recently wining ADFEST 2018 Agency of the Year.
Kazoo's work has moved beyond the boundaries of advertising and he now also produces live music concerts and interactive events.
Chief Creative Officer
Grey Group Hong Kong
Michael Knox is Chief Creative Officer, Grey Group Hong Kong.
Prior to relocating to Hong Kong, Michael was Chief Creative Officer Grey Group Australia and Managing Partner of Grey, Melbourne. This experience allowed him the opportunity to help shape the agency’s culture and to focus on the vision of the business. This reaffirmed his opinion on the importance of purpose and the significant role culture plays in attracting and retaining great people.
Over the years Michael’s work has been recognised at all major award shows, including recent Gold at Cannes Lions, New York Festivals and Spikes Asia. In the last 12 months Michael has led campaigns that have collected multiple EFFIES locally and internationally. His most well-known work includes highly effective behavioural change campaigns for Victoria’s Transport Accident Commission, innovative education initiatives for Multiple Sclerosis Australia and culture changing activations for HSBC.
Michael is a member of Grey’s Global Creative Council, has judged many international award shows and spoken at numerous industry events. But it's the mentoring of young talent - some of the best talent in the business - that makes him most proud.
Head of Art
Noah is head of Art at DDB Sydney. He has over 20 years experience in the advertising and design industry working in Australia, UK, Denmark and Singapore at some of the world's most respected agencies including DDB London, BBH Singapore, Saatchi & Saatchi Sydney and was a partner for 4 years at The Monkeys Sydney.
He has won multiple awards at every major international award show with highlights including Grand Prix in the Epica Advertising annual, B&T's campaign of the year, Gold awards at Clio, Effie and AWARD awards. Australian Creative magazine’s Ad of the year, Grand Prix at the Australasian Branded Entertainment Awards. In 2007, Noah was the world’s most featured Art Director in Luerzer's Archive Magazine. UK Campaign magazine has selected his work as one of the ten best UK press campaigns of the noughties. He has been named as one of the top 40 under 40 industry figures in Australian Advertising and media by AdNews magazine.
Director Marketing, Graphics Solutions Business, Asia Pacific Japan
Puneet Chadha leads Market Development for HP’s Graphics Solutions Business (GSB) in the Asia Pacific and Japan region. He is responsible for marketing strategies to promote the growth of GSB across the region for all segments. With more than 20 years of experience in the Printing industry, Puneet has worked across multiple business units including Enterprise Printing and Supplies since joining HP in 1998. He has been at the forefront of new market development at HP and has overseen the development of applications such as HP’s Wall Art, which is now a mainstream growing business globally. Puneet is an engineering professional with a strong creative and technical background in one-on-one communication, 3D modeling and animation, motion video and related special effects.
Chief Creative Officer
Rey Tiempo is the Chief Creative Officer of Y&R Philippines. With more than 15 years' industry experience, Rey has led teams to metal-winning creative and effective work in Cannes, D&AD, The One Show, Clio, London International, Spikes, Adfest, AWARD, as well as in local shows The Araw Awards, The Kidlat Awards, and The Boomerangs. Having been ranked as the number 1 Creative Director in the country, Rey has consistently placed among the top in Campaign Brief Asia's list of hottest creatives. He has led agencies to win in Agency of the Year awards, on top of growing businesses and revenues. Rey has also done the rounds as jury member in various international and local awards circuits. Rey maintains a host of secret identities: one of writing comics; forming bands and playing obscure gigs; and being chief songwriter and music producer for Mistula, the Philippines' first and only virtual band, of which he is co-founder and co-creator.
Chief Creative Officer, Southeast Asia
From a young age of 5, Valerie was happiest when she could paint. Her love for art lead her to an amazing 20 years of creative career, building brands and creative solutions for the likes of Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA, Singapore Tourism Board, Changi Airport, Central Provident Fund, Shell and many others.
In 2010, Valerie was made the first female chairperson in the history of the Creative Circle Awards Singapore and went on to judge at all major shows such as Spikes Asia, Cannes Lions, D&AD, Clio, One Show and London International Awards.
Valerie made her mark in all the above shows with multiple metals over the years and has been voted as one of Singapore's Most Influential CD for 2011, 2012, 2013, 2014, 2015 and 2017 by the Institute Of Advertising, Singapore (IAS).
At the start of 2016, she was appointed as Head of Creative Shop for Facebook, Southeast Asia, where she spent 1.5 years in one of the most extraordinary organization that inspired her to start her own artisan ice cream shop, Licktionary, which she runs with her husband, another advertising veteran, Farrokh Madon.