Teams of markters have 24 hours to build a creative brief. It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency. This will be judged by a selection of industry experts before the winner is crowned live at the festival.
A panel of expert judges will judge each entry and select the winners, who will be awarded Gold medals at the Spikes Asia Awards Ceremony. They will also receive full delegate passes to Spikes Asia 2021.
Competitors must be aged 30 years or under (born on or after 16 October 1989) and employed in the advertising or communications businesses, in a skill discipline relevant to their chosen competition.
Teams are chosen through a pre-selection process in their own countries. They will participate in the Young Spikes Competitions, held during the Spikes Asia Festival, and compete against young creatives from all over the world.