86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
26 - 28 September 2018

The Festival

Tangrams Effectiveness @ Spikes

Tangram Effectiveness @ Spikes


The Tangrams Effectiveness @ Spikes (formerly Asian Marketing Effectiveness and Strategy Conference & Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The entries are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.

New for 2017: Two days of learning at Spikes Asia

Following the Tangrams Effectiveness @ Spikes Awards, there will be a dedicated two-day programme from Thursday 28 - Friday 29 September during the wider Spikes Asia Festival. 

As the must-attend event for everyone who is involved in effective brand strategy, the Tangrams Effectiveness @ Spikes Awards will provide excellent opportunities to hear from the "big thinkers" in the industry and to engage in client-agency discussions on strategic brand solutions. Presentations of shortlisted entry case studies from the Awards will also offer unique insights to today's most successful brands.

Make sure you are there to:

  • Keep up with latest trends
  • Gain valuable insights from the world's most successful brands
  • Connect with marketing thought leaders 
  • Network with industry peers in the region
  • Learn and be inspired
  • Marketing of the Future
  • Celebrate the best of the best at the Awards

Buy a pass

The Juries

The Tangrams Effectiveness @ Spikes juries represent the top strategic minds in marketing communications, and the jury selection process ensures that all entries are reviewed by experts with knowledge and insights from the industry.

Check out this year's Jury

Special Awards

The Special Awards at Tangrams Effectiveness @ Spikes 2017 are Agency of the Year and the new Network of the Year Award. 

The Network of the Year Award was introduced to reward the most successful agency network across all entries at Tangrams.

The Awards

There are five awards at Tangrams Effectiveness @ Spikes. Winners will be announced on Wednesday 27 September 2017 at Spikes Asia in the Festival Hall.

Submissions are now closed. 

View the Shortlist 


This category awards outstanding examples of strategic and imaginative solutions that have delivered a measurable and proven impact on businesses. Detailed quantitative methods have been developed for the jury to fairly and accurately benchmark and analyse each entry on its merits.

Media Strategy

The Media Strategy Tangrams seek to award companies and agencies that demonstrate clear media strategy across multi channels to innovatively target consumers and maximise business results

Digital Strategy

This category awards entries that clearly demonstrate how business goals were achieved through innovative digital.

Data & Analytics Tangrams

The Data & Analytics Tangrams looks to award the most compelling, relevant strategy led by insights founded in and driven by the strategic application of data/analytics and associated targeting methods. Jury will look out for great strategy founded on insights gained through the acquisition, analysis and interpretation of data in order to target, drive engagement, or develop a meaningful relationship with a specific consumer audience.

E-Commerce Tangrams

The e-Commerce Tangrams recognises innovative e-commerce solutions that have created a demonstrable positive business impact. Entrants must clearly demonstrate how business goals were achieved by taking an analogue process and making it digital / mobile.