Speak Easy: The Future Answers To You
Friday September 29 2017, 10:30 to 11:15
Across Asia, smart home speakers like Ding Dong, Alexa and Clova are starting to make their way into consumers' homes, marking an inexorable shift in how consumers in the region interact with brands.
As AI developments in voice recognition and NLP continue apace, voice is set to become a primary form of interaction with technology. This presents vast opportunities - and fundamental challenges for marketing that are still unfolding across this nascent tech landscape.
J. Walter Thompson, Kantar TNS & Mindshare conducted research in five Asian markets as part of a global study into the implications of voice technology for consumers and brands. Working closely with Ling Long, whose Ding Dong device is taking China by storm, the team conducted a consumer deep dive to learn more about how they interact with voice.
Fang Lu, Vice President of Beijing LingLong Co, and J. Walter Thompson’s Asia Pacific Creative Council Chairman, Lo Sheung Yan, will share insights from the study, and case studies that are unfolding in real time, to explore how brands and creatives in Asia can prepare for a voice-first world.