In 2020 we have a new award, the Creative Strategy Spikes, a refresh to Print & Outdoor Craft and, across the rest of the Spikes, some new categories as well as a few updates to keep them in line with industry developments.
Celebrating the idea behind the idea, the new Creative Strategy Spike considers how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture.
The Print & Outdoor Craft Award has been revamped and renamed as Industry Craft to celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life.
Now comprising seven categories across twelve Spikes – celebrating work with a specific focus on local campaigns and cultural insights as well as challenger brands and Corporate Purpose & Social Responsibility.
The Film Craft lions have evolved with two new sections Production and Post-Production and the addition of the new Category Colour Correction / Grading.