What’s new for Spikes Asia 2021

Spikes Asia has always been developed in partnership with the creative communications community. Our Awards Team carefully review and update our Spikes Awards and categories in line with industry developments. 

For 2021, we have launched the Creative Strategy Spikes, refreshed the PR Spikes, introduced the Industry Craft Spikes, evolved the Film Craft Spikes, expanded the Culture & Context section and expanded the eligibility period, alongside refreshed categories and updates across all Spikes Awards in line with industry developments. 

If you would like a member of the Awards Expert to talk you through the changes in more detail please get in touch.

New Award: Creative Strategy Spikes

Celebrating the idea behind the idea, the new Creative Strategy Spike considers how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. For Creative Strategy Spikes the eligibility dates are 1 July 2017 - 31 January 2021. The strategy must have first been implemented within this eligibility period. 

Refreshed PR Spikes

The PR Spikes have been refreshed to ensure the Award accurately reflects the current PR industry and recognises the breadth of work that PR and communications specialists and now excel in including driving earned media at scale.

The new Social Engagement & Influencer Marketing section has been reimagined from the old digital and social section. It now incorporates content creation, amplification and production plus social and community engagement and influencer marketing. The new sections - Excellence: PR Craft and PR Techniques – ensure Spikes recognises and celebrates PR as a craft. 

Introduction of Industry Craft Spikes 

The Print & Outdoor Craft Award has been revamped and renamed as Industry Craft to celebrate the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. 

Evolved Film Craft Spikes 

The Film Craft Spikes have evolved with two new sections for Production and Post-Production and the addition of the new category ‘Colour Correction / Grading’. 

Expanded and refreshed Culture & Context Section 

Now comprising eight categories across eleven Spikes, each celebrating work that is brought to life through cultural insights and regional context. Expanded this year to include work that responds to market disruption due to local / regional / global issues.

Extended Eligibility 

For 2021 we have extended our eligibility dates to include work launched between 1 July 2019 - 31 January 2021. 

The eligibility dates for Creative Effectiveness Spikes and Creative Strategy Spikes are different, you can find further information on our Rules & Eligibility page. 

If you are unsure if your work is eligible for Spikes Asia 2021, please get in touch. We strongly recommend checking eligibility before you start to create your entry submissions.