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Spotlight On

Delve into the creative landscapes of India and Japan, two of the APAC region’s top performing countries.

Hear from some of our Jurors as they unpack the winning work and provide insight into the direction of travel in their markets.

Spotlight On: India

Uday Mohan, Media Jury Member; Tanu Sinha, Design and Industry Craft Jury Member and Lyndon Louis, Healthcare Jury President sat down to discuss India’s performance at Spikes Asia 2024.

In this episode of Spotlight On, the panel discusses how Indian work is leveraging data and technology to target diverse demographics, how local insights can revive traditional mediums like Outdoor and Print and what global brands need to know if they want to appeal to Indian audiences.



Uday Mohan, Managing Director, Havas Media
Tanu Sinha, Head of Design, PepsiCo India & South Asia, PepsiCo
Lyndon Louis, Executive Creative Director, Brandcare Asia

Spotlight On: Japan

Mariko Fukuoka, Print & Publishing and Radio & Audio Jury member; Nobuhiro Arai, Brand Experience & Activation and Creative Commerce Jury member and Motonori Sugiyama, Film Jury member sat down to discuss Japan’s performance at Spikes Asia 2024.

In this episode of Spotlight On, they discuss Japan’s reputation for masterful craft, the clever use of nostalgia when targeting teens and the presence of AI…or lack thereof of.



Mariko Fukuoka, Copywriter, Dentsu Inc.
Nobuhiro Arai, Senior Creative Director, TBWA\HAKUHODO
Motonori Sugiyama, Executive Creative Director, Droga5, Part of Accenture Song

Learn more from the 2024 Spikes Asia Creativity Report

The Spikes Asia Creativity Report features the best Asian creativity, as selected by Spikes Juries, along with interviews with winners about the winning work, insights from Jurors, trends and themes that have emerged, and annual rankings for this year’s top performing Networks, Agencies and Companies from APAC.

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