The Awards


About the Spikes Asia Awards

The Spikes Asia Awards are Asia Pacific's top award for excellence in creative communications and marketing effectiveness, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured. For the past 35 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.

New Strategy & Effectiveness Spikes

The Spikes Asia Awards will incorporate the Tangrams Awards to form the new Strategy & Effectiveness Spikes.

While celebrating and highlighting the creativity of ground breaking work remains at the heart of Spikes Asia, measurable impact has become a key indicator in determining the success of a piece of work. We believe that when creativity is effective and effective work is creative, it has the power to positively impact people, brands and the world.

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Awards Categories

Watch the Awards Live Briefing

The 2022 'How to win a Spike' awards live briefing covers everything you need to know about the Spikes Asia Awards, including where and how to enter your work in the new Spikes types. Register now to receive a link to the briefing video.

Key Dates for Spikes Asia 2022

14 October 2021: Open for entries
20 January 2022: Final entry deadline
1 to 3 March 2022: Spikes Asia x Campaign Asia: The Experience
3 March 2022: Winners announcement

For queries on Spikes Asia Awards, please send an email to

See more Awards information

Judging at Spikes Asia

Our juries are carefully considered and selected to bring the highest calibre of expertise and experience to our rigorous judging processes.