The Awards


About the Spikes Asia Awards

The Spikes Asia Awards are Asia Pacific's top award for excellence in creative communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured. For the past 35 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.

See all the Grand Prix Winners

See the Grand Prix winning work, with videos from the Jury Presidents explaining why the work sets a new benchmark for APAC creativity, plus celebratory reels from the Special Award winners.

See Spikes Asia Unwrapped

Full juries announced

The full jury line up for the 2021 awards has been announced. With an equal split of male and female creative experts, the 86 highly talented experts will assess and award APAC’S very best creative work.

Meet the Juries

Awards Categories

Watch the How to win a Spike webinar series

Register now to watch the four-part How to win a Spike webinar series which covers the business case for creativity, what's new for 2021 and everything you need to know about how to enter your work, including advice from past Jurors and winners.

Key Dates for Spikes Asia 2021

28 October 2020: Open for entries
01 July 2019 to 31 January 2021: Campaign eligibility period
21 January 2021: Final entry deadline
23 February 2021: Spikes Asia and Tangrams Awards Shortlists announced
01 March 2021: Spikes (Gold, Silver and Bronze) and Tangrams (All) Awards Winners announced
04 March 2021: Asian Creativity Report, Spikes Grands Prix and Special Awards winners announced

For queries on Spikes Asia Awards, please send an email to

See more Awards information


The Tangram Awards

The Tangrams Strategy & Effectiveness Awards, powered by Spikes Asia, celebrate the latest thinking in marketing strategy & effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies. The Tangrams Awards categories are:

• Effectiveness
• Media Strategy
• Digital Strategy
• Data & Analytics
• e-Commerce

Open for entries on 6 October 2020
Campaign eligibility period: 1 March 2019 to 31 January 2021
Winners announcement in February 2021

Download the 2021 Tangrams Awards entry kit.


Judging at Spikes Asia

Our juries are carefully considered and selected to bring the highest calibre of expertise and experience to our rigorous judging processes.

Want to know more about Spikes Asia?

Get the essential info on Spikes Asia Awards with our highlights guide, including awards categories, key dates, how to enter and more.