These resources will guide you through the entry process, giving you everything you need to prepare your submissions for the awards.
The Spikes Asia Awards is the benchmark by which the region’s creativity is measured. For the past 32 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.
This year sees the introduction of a new Awards category for Creative eCommerce. The Award celebrates creative, commercial ecommerce, payment solutions and innovation. Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.
In 2019 we have a host of new categories to reflect your work:
• ‘Challenges & Breakthroughs’ section across six Spikes – celebrating work with a specific focus on local campaigns and cultural insights as well as challenger brands and breakthroughs on a budget.
• ‘Sports & eSports’ section added to Entertainment Spikes to capture industry trends within the region.
• ‘New Realities & Voice Activation’ category added to four Spikes to group all VR and new realities work together.
• Creative Effectiveness includes two new categories – Collaborative Creative Effectiveness and Multi-market Creative Effectiveness.
Put your work forward for the chance to gain recognition from leading brands and agencies, attract new business and the best talent and benchmark yourself against the creative elite from across the APAC region.
The Tangrams Strategy & Effectiveness @ Spikes awards celebrate the latest thinking in marketing strategy & effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies. The Tangrams Awards categories are:
• Effectiveness
• Media Strategy
• Digital Strategy
• Data & Analytics
• e-Commerce
Our juries are carefully considered and selected to bring the highest calibre of expertise and experience to our rigorous judging processes.