The Awards


About the Spikes Asia Awards

The Spikes Asia Awards are Asia Pacific's top award for excellence in creative communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured.

For the past 33 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.


The Tangram Awards

The Tangrams Strategy & Effectiveness @ Spikes awards celebrate the latest thinking in marketing strategy & effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies. The Tangrams Awards categories are:

• Effectiveness
• Media Strategy
• Digital Strategy
• Data & Analytics
• e-Commerce


Judging at Spikes Asia

Our juries are carefully considered and selected to bring the highest calibre of expertise and experience to our rigorous judging processes.

How to win a Spike

As we prepare for the Spikes Asia Awards in 2020, take a moment to read our expert tips about how to make your entries shine.