Spikes award-winning ideas should be celebrated, and we don’t think it’s an appropriate time for that right now.

We’re grateful to all of your teams who have already spent a great deal of time on this year’s awards and the event. Their efforts won’t go wasted.

Work eligible for the 2020 festival will be judged at the 2021 festival which will have a two-year eligibility period. Spikes Awards and Tangrams Strategy & Effectiveness Awards will be held in 2021 in Singapore and new dates will be announced shortly.

We look forward to celebrating and honouring the work – and bringing the community together again when the world will hopefully be a more stable and optimistic place.

We look forward to welcoming back the region’s top brands and the creative industries to celebrate the best of APAC’s creativity.

If you have any further queries related to Awards please get in touch

The Awards


About the Spikes Asia Awards

The Spikes Asia Awards are Asia Pacific's top award for excellence in creative communications, celebrating the very best in creativity across the region. They are the benchmark by which the region’s creativity is measured. For the past 35 years, since its inception as the Asian Advertising Awards in 1986, it has set the standard for creativity and effectiveness for Asia Pacific’s creative communications industry. The Awards are continually honed and redefined to ensure they reflect current trends in creative communications.

Key Dates for Spikes Asia 2021

Open for entries on 28 October 2020
Campaign eligibility period: 1 July 2019 to 31 January 2021
Winners announcement in February 2021

More awards key dates and deadlines to be announced in October 2020. For queries on Spikes Asia Awards, please send an email to

Awards Categories


The Tangram Awards

The Tangrams Strategy & Effectiveness Awards, powered by Spikes Asia, celebrate the latest thinking in marketing strategy & effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Tangrams trophies. The Tangrams Awards categories are:

• Effectiveness
• Media Strategy
• Digital Strategy
• Data & Analytics
• e-Commerce

Open for entries on 6 October 2020
Campaign eligibility period: 1 March 2019 to 31 January 2021
Winners announcement in February 2021

Download the 2021 Tangrams Awards entry kit.


Judging at Spikes Asia

Our juries are carefully considered and selected to bring the highest calibre of expertise and experience to our rigorous judging processes.

How to win a Spike

Take a moment to read our expert tips about how to make your entries shine.