Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success.
A number of criteria will be considered during judging and weighted as follows:
- 30% Idea
- 20% strategy
- 20% execution
- 30% results.
The same piece of work can be entered up to three times in Creative eCommerce. However, the same piece of work may only be entered once in ‘A. Creative eCommerce: Sectors’.