Creative B2B

Carolyn Devanayagam

Carolyn Devanayagam
Creative B2B

Carolyn Devanayagam

Head of Weber Advisory APAC and Managing Director, Singapore

Weber Shandwick

SINGAPORE

Biography

Carolyn’s extensive tenure with Weber Shandwick, part of The Weber Shandwick Collective (TWSC), showcases her deep expertise in corporate advisory, underpinned by her vast global experience. Having worked across Southeast Asia, China, the United States, and the agency’s global headquarters in New York, she combines a broad strategic perspective with a nuanced understanding of the APAC region.

Now based in Asia, Carolyn leads Weber Advisory in the region, a specialized arm of Weber Shandwick that focuses on guiding C-suite leaders through reputational, organizational, and stakeholder complexities. Her expanded remit includes serving as Managing Director of Weber Shandwick Singapore, where she oversees operations while continuing to provide high-level client counsel.

In her role with Weber Advisory, Carolyn helps organizations navigate the intersection of business, policy, and culture—a hallmark of the practice’s approach. She supports clients in shaping and protecting their reputations, particularly in times of change or disruption, by offering strategic counsel informed by cultural understanding and data-driven insights. A significant focus of her work involves guiding C-suite executives and boards through complex issues, including corporate positioning, executive visibility, and stakeholder alignment. Her ability to anticipate risks, manage uncertain dynamics, and deliver actionable insights ensures that clients are well-prepared to lead in volatile environments.

Carolyn’s background across regional and global roles uniquely positions her to lead some of Weber Shandwick’s most complex, multi-market client engagements. Having worked in markets with distinct needs and challenges, she brings a rare ability to bridge global strategies with local execution. This ensures that her clients consistently receive culturally relevant and globally aligned strategies. As Managing Director of Weber Shandwick Singapore, she builds on this expertise, delivering operational leadership while continuing to oversee important client relationships.

Carolyn has also earned significant recognition within the communications industry. Named one of Campaign’s "Women to Watch," she is regarded as an innovative leader and a role model in the field. Her influence extends further through her participation as a judge at major awards events such as Cannes Lions, Tangram’s, PRCA, and Spikes Asia. A graduate of RMIT University in Australia with an Executive MBA from Rutgers University in the United States, Carolyn combines academic rigor with her professional experience, further enhancing her impact.

With her steady leadership and strategic mindset, Carolyn continues to be a key driver of Weber Shandwick’s success in the region and beyond, ensuring the agency remains a trusted partner for organizations navigating today’s dynamic global landscape.