Daniel is a creative leader with over two decades of experience across large network agencies such as DDB, Publicis and BBH, as well as smaller boutique shops such as 72andSunny and The Secret Little Agency. Prior to joining Edelman, he took a post-pandemic leap out of his comfort zone and into the world of tech consulting to lead the creative team in Singapore at the world’s largest tech-powered creative group, Accenture Song. Today, he fuses creativity with communications at the world’s largest PR firm.​

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Equal parts provocateur, storyteller, and brand builder, Daniel is a creative multi-hyphenate obsessed with tackling business challenges through a myriad of innovative solutions spanning advertising, branding, digital, PR, activation, and marketing strategy.​

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His ideas and campaigns for brands, both big and small, have been recognised on the local, regional and world stages, and he relishes every opportunity to judge at creative award shows, to help bolster standards of the industry.