Elizabeth Bae is the Managing Director of Weber Shandwick Korea, steering the firm’s strategic growth and operational excellence in a competitive market. With over 25 years of experience in corporate and brand communications, she is widely recognized for developing impactful strategies that enhance brand equity and drive business growth.

Since joining Weber Shandwick in 2020, she has led go-global initiatives for Asia's domiciled clients, enabling brands to expand their influence globally through innovative, culturally resonant campaigns. Previously, Elizabeth held senior leadership roles at BCW Korea and Edelman Korea, where she earned a reputation for managing sensitive communications and crafting effective strategies across diverse industries.

A passionate advocate for leadership development, Elizabeth empowers executives through spokesperson training and crisis simulation workshops, equipping them to navigate high-stress scenarios with confidence. In 2025, she served as a juror for the SABRE Awards Asia-Pacific by PRovoke Media, honoring creativity and excellence in strategic communications campaigns.

Having spent a decade in Australia, Elizabeth brings a global perspective combined with deep expertise in the Korean market, solidifying her position as a transformative leader in the communications and public relations field.