Over the past two decades, Gurbaksh has emerged as one of India’s leading voices in innovation-led creativity, sparking conversations, inspiring communities and building work that leaves a lasting impact. He advocates a path where emerging technology, bold ideas and cultural insight collide to push creativity far beyond familiar boundaries.

His career is defined by an impressive string of ‘India’s firsts’:

- India’s first creative tech lab kick-started

- India’s first viral website campaign

- India’s first Digital AOY title

- India’s first dual Innovation Spikes win

- India’s first Titanium Lion

- India’s first Cannes Grand Prix hat-trick

- India’s first Cannes Lions Agency of the Year

His work has been honoured at prestigious global award shows, including One Show, D&AD, Clio, Spikes Asia, AdFest, Webby and at Cannes Lions, where it has been recognised as India’s most awarded body of work to date.

Currently leading India’s largest creative R&D space (Dentsu Lab), he lives by the belief that true innovation comes from curiosity and continues to champion ideas that bridge technology, creativity and human insight. He sees himself as an inventor at heart, still exploring, still questioning, chasing the next discovery and solving problems that benefit not just clients but also society at large.