With over twenty years experience spanning the UK & Australia, Hannah has extensive expertise in marketing strategy and creative effectiveness. Spending 14 years with research agencies, she led brand and communications research for clients such as Nestle, Unilever, Mondelez, Coca-Cola, Expedia, Disney Channel and IKEA. Moving in-house to lead the insights and strategy function at ALDI Australia, she was part of the team that won the Effie's Most Effective Advertiser three years in a row. Joining BMF’s strategy team in 2022, Hannah is working to further their industry leading culture of effectiveness, consulting across all clients and contributing to the agency being named Australia's Most Effective Agency the last two years and Spikes Asia Strategy and Effectiveness Agency of the Year in 2025 with a Grand Prix for Creative Effectiveness.