Huong Ta serves as the Digital Marketing, Media, and Digital Commerce Lead for Personal Care and Media Head at Unilever Vietnam, where Huong is privileged to work alongside a talented team driving media excellence, data activation, and digital commerce growth. With roots in mobile marketing, Huong’s journey has been shaped by the collective achievements of the teams Huong has built and led across Southeast Asia. Together, they have earned recognition in channel communication, digital marketing, and eCommerce strategy, with accolades spanning Southeast Asia and APAC. In recent years, her team was honored with Unilever Vietnam’s Golden Cup for their contribution to business growth and recognized in Unilever’s Global Retail Media Excellence Awards for Future Fit Commerce Activation and Retail Media Team of the Year. Previously, Huong had the opportunity to lead digital at Samsung Mobile Vietnam, eMarketing & Media at FrieslandCampina Vietnam, and Unilever’s digital strategy at Mindshare Vietnam. Huong remains passionate about connecting data, channels, content, and commerce to create meaningful consumer experiences for business growth, always believing that success is best achieved together.