Joanne de Rozario has been leading creative production departments across Asia for over 25 years.

Her career began in a newsroom in where she oversaw coverage of world-changing events such as 9/11. Since then, she has set up and led production departments for three regional cable networks and a content marketing agency. She now leads a talented team of over 300 creative and production specialists across Southeast Asia at Prodigious .

Joanne thrives on the challenge of making a creative idea, a budget and the execution all fall in line. But above all, Joanne believes in people and their passions - which are often at the heart of turning a boring paper brief into some of the world’s most brilliant campaigns.