Jumi is the Head of Brand Experience Sub-Division at Hyundai Motor Company, where she brings Hyundai’s brand vision to life by designing and implementing global brand experiences. She oversees all aspects of Hyundai’s global brand and product marketing, including strategy, communications, media partnerships, and customer experience.

Through storytelling that explores the possibilities of mobility beyond the boundaries of automobiles and technology, Jumi leads a transformative journey for Hyundai’s brand image. She leverages creative communication across sports, film, heritage, and art to connect with audiences in meaningful and inspiring ways.

Her innovative approach to navigating the rapidly evolving media landscape has earned Hyundai numerous global awards, including Cannes Lions, Clio, LIA, Red Dot, and D&AD.