Leila is a brand designer, strategist, and founder of the BrandForma agency with twelve years of experience in developing brands across Central Asia. Her work focuses on the connection between brand strategy, identity, and packaging design, with a consistent emphasis on helping businesses clarify their positioning and communicate more effectively with their audiences.

Her projects have been presented at London Design Week and Paris Packaging Week, and several have received international recognition, including distinctions from Pentawards in London and Amsterdam and a Gold award at the Dieline Awards in New York. Her work has also been featured in the Taschen x Pentawards anthology, which highlights notable packaging design projects from around the world.

Among the key cases in her portfolio are the rebrand of BG Optics, the culturally oriented concept for OT, the development of the Emore perfume brand from idea to identity, and the updated design system for DAS, one of the early halal sausage brands in Kazakhstan.

One of her main sources of inspiration lies in projects where creativity meets the practical realities of business and results in a distinct branding experience for consumers.