Mark Brenndorfer is Creative Director at VML Shanghai. For the past 12 years, he has worked within the WPP network in China, with stints at Blue Hive/GTB, JWT and Wunderman Thompson.

In his current role, Mark works across regional and global projects while also creating campaigns for the local China market. This combination has taken him from fast-moving social activations to multi-market brand platforms, often requiring a careful balance of cultural insight, market nuance and a lot of time spent translating to follow what is going on. Past and present clients include IKEA, The Coca-Cola Company, Ford, Volkswagen, Heineken, Vivo, Lux and many more.

His work has earned more than 100 awards, though he suspects most of the credit belongs to the teams he works with. Away from campaigns, Mark can usually be found deciphering message threads on WeChat, watching baseball at odd hours, or attempting to coax a tune from his guitar. He has had mixed success with all three.