Pathida began her career as a copywriter in 2010, working at leading agencies including TBWA Thailand, BBDO Bangkok, J. Walter Thompson Shanghai, and Leo Burnett Group Thailand. She is now the Executive Creative Director at Wolf BKK.

With 15 years of experience, she has led campaigns for brands such as KFC, Central Department Store, the Tourism Authority of Thailand, Bank of Ayudhya, Mondelez International Thailand, Oriental Princess and many more.

Her work has earned multiple Gold awards at Clio, One Show, New York Festivals, Epica, Spikes Asia, Adfest, AWARD Awards, as well as medals at Cannes Lions and D&AD. Most recently, she reached a new milestone by winning a Grand LIA in 2024, a Grand Prix at the PHNX Awards in 2025 and a Grand Prix Of The Year 2025 at MAD Stars Awards.


Recognized for her leadership, she was named among the top 100 leaders of the year by Creativepool Annual in both 2024 and 2025.

Pathida also serves as a juror for awards including Cannes Lions, One Show, LIA, WINA, One Asia Awards, Adfest, Gerety Awards, and Meta Reels Impact Awards. Beyond her professional achievements, she has also been active in sharing knowledge across Asia, speaking at numerous seminars and conferences to help elevate creativity in the region. She is also dedicated to mentoring the next generation of creatives in Thailand through various workshops and industry programs.