Prachi Narayan is a senior media and creative leader with nearly two decades of experience across storytelling, branded content, experiential marketing, and brand strategy. She is the Managing Partner at Havas Play India, where she spearheads culturally resonant, award-winning brand experiences for some of the world’s most influential brands.

Prachi’s career began in broadcast journalism as a news anchor and journalist with leading national networks, before transitioning into content leadership as the Head of Branded Content at Republic Media Network, where she drove high-impact, large-scale brand integrations and partnerships. She has also led strategic and creative operations at Prime Focus, overseeing Disney SEA’s largest on-air promotions campaign.

Her diverse body of work spans marquee experiential and cultural platforms, including IPL stadium ceremonies, the Edinburgh Fringe Festival, and MAMI – India’s premier film festival. She has partnered with iconic brands such as Hyundai, Tata Motors, Swiggy, Skoda, Colgate, Puma, and Bumble, consistently building influential and trusted collaborations.

Prachi has been recognised as an e4m Content 40 Under 40 (2023) honouree, and her campaigns have secured multiple global and regional wins at the Dragons of Asia, Smarties, Emvies, and Abby’s.