Within 5 years of getting a creative internship, Primus had won 5 Cannes Lions and a host of other awards at D&AD, Adfest, Clio and Spikes. His work for Diageo at BBDO was accepted into the Guinness Book of Records while his Guinness GDIB campaign was the most awarded print campaign globally, bagging a Gold, Silver and Bronze Cannes Lion alongside a host of other awards from D&AD, Clio, Adfest, One Show and Spikes. In his 3 years as ECD of BBDO he has landed CCAs Agency of the Year two years in a row and the Grand Prix the year following.

He is now the Creative Director of Our LEGO Agency, APAC.