Rafael Imamniyazov is a Creative Group Head at GForce Grey Kazakhstan, the first and only agency in Central Asia to win a Cannes Lions Gold and subsequent Cannes Lions awards.

He began his career many years ago as an SMM content manager, but after discovering the world of advertising concepts, he became inspired by the power of ideas and chose the path of a creator, developing impactful social and commercial projects across the region.

Rafael believes that advertising is not just a sales tool, but a form of communication capable of shifting perceptions and creating meaningful emotional experiences for people.