Reed Collins is a Chief Creative Officer with unparalleled global experience, having worked across five continents. Based in Hong Kong for over a decade, the Australian native leads creative for Ogilvy APAC. Under his guidance, Ogilvy has been consistently named Regional Network of the Year at the One Show, D&AD, Cannes Lions and Effie awards, including historic Cannes Lions Grand Prix wins for Pakistan (2021) and Singapore (2024). Collins is a two-time Campaign Magazine Asia Creative Leader of the Year and was the world's most awarded creative in 2001. His career boasts over 90 Cannes Lions, 100 One Show Pencils, and 80 D&AD Pencils, with work even in MoMA NYC. He's also served as Cannes Lions Direct Jury President and is on the One Club for Creativity's International Board.