After joining Dentsu Inc. in 2007 as an account executive for a year, she transitioned to the creative team. Ever since, she has specialized in copy-based campaigns, innovative uses of media, and long-lasting fan communication based on content.

She has won numerous awards, including Cannes Lions Gold/Silver/Bronze, ADFEST Grand Prix/Gold/Silver/Bronze, Spikes Asia Bronze, and the Grand Prix in the Branded Communication category at the prestigious ACC awards in Japan.

She is also known as a Creator of the Year 2024 medalist.