Shinichi Kobayashi is a creative leader known for integrating advanced technology—especially AI—into brand-building at scale. His work combines cultural insight with data-informed strategy and experience design to create ideas that move both people and business. Throughout his career, he has led major campaigns across beverage, transportation, beauty, and technology sectors, earning more than 70 international awards, including a Cannes Lions Gold and a Spikes Asia Grand Prix.

Kobayashi is regarded for redefining how brands innovate, building frameworks that connect creative concepts with digital ecosystems, customer journeys, and measurable growth. His approach has supported large-scale transformation for both global and domestic companies navigating rapid technological change.

He currently leads a 120-member creative organization focused on digital acceleration and next-generation creative development. Beyond his executive role, he has taught ‘Advertising Copywriting’ for over 15 years, delivered more than 80 seminars, and served as a jury member for ADFEST, MAD STARS, and the London International Awards.