Sorada Sonprasit is the CEO of Publicis Groupe Thailand and one of the region’s most influential leaders in creative, digital, and social-first marketing. With over 30 years of experience across FMCG, tech, and consumer brands, Sorada built her reputation on transforming agencies, reinventing creative capabilities, and leading teams to award-winning work that blends creativity, culture, data, and technology.

She founded Brilliant & Million in 2007 — a digital-led agency that later joined Publicis Groupe through M&A in 2019. Today, Sorada serves as CEO of Publicis Groupe Thailand, overseeing multiple agency brands including Leo Burnett, Brilliant & Million, Digitas, Prodigious, Publicis Media, and MSL, and steering the market toward a fully integrated ‘Power of One’ creative ecosystem.

Her leadership has helped numerous teams achieve Agency of the Year recognitions, and she was personally honored as Woman to Watch by Campaign Asia-Pacific. Sorada is passionate about the future of creativity, the rise of AI-powered craft, social-first storytelling, and nurturing young talent. She frequently serves as a jury member and speaker at major industry festivals such as ADFEST, Cannes Lions, Adman, MMA, Meta Awards, LINE Awards, and DAAT.

Sorada believes that great creative work must inspire culture, accelerate business, and connect deeply with people.