Truong is an accomplished Glocal Strategic Marketing Leader with over 18 years of progressive experience in brand and marketing management at Fortune 500 companies.

​He spent over a decade with Unilever Global team in the UK and Singapore, serving consumers across developed and emerging markets, before returning to Vietnam in late 2021 to join Samsung Mobile Experience. This rich global exposure has significantly sharpened his strategic perspective and leadership.

​Truong has proven expertise in building and executing omnichannel brand growth strategies, leveraging data analytics to optimize digital performance, leading medium-to-large-scale innovations, and managing full P&L accountability. He consistently delivers exceptional results, including accelerating brand power, reversing business declines and achieving double-digit growth. Furthermore, his meaningful, innovative campaigns have earned widespread recognition, securing multiple prestigious industry awards and shortlists, such as MMA Smarties (Vietnam, APAC, Global), Kotler Awards, and BSI Awards.