In line with our focus on creativity as a force for business we have introduced the new ‘Design Effectiveness’ category that will award design strategy that drives results. We have also redefined and reshaped some existing categories to reflect more accurately todays design industry. You can find all changes and details of entry over at the Design Spikes awards page.
Data has become integral to the direct marketing industry – from audience targeting to extrapolating meaningful results. To reflect this use of creative insight in a more accurate and meaningful way we are pleased to introduce the new data section the Direct Spikes. Full description and entry criteria can be found over at Direct Spikes.
Going from strength to strength, the categories for Entertainment and have been tweaked for clarity. Full details over at the Entertainment Spikes awards page.
A refreshed Film Spike returns in 2017 with a new Micro-film category and a new 360° / VR film category. You can find full details of categories and how to enter at the Film Spikes awards page.
The bastion of ground-breaking technological solutions innovates itself in 2017 with the introduction of two new categories. ‘Technological Craft & Development’ will award the technical prowess behind the ideas, while ‘Early Stage Technology’ offers a space for prototypes and beta stage ideas. Take a look at these exciting new categories and more over at Innovation Spikes.
Context is everything for Media Spikes, therefore breadth and clarity is required in order to recognise communication that truly shines. Refinements this year include a more definitive split between use of TV and other screens in B categories, plus the reintroduction of Use of Technology. Three new specific data categories have been introduced in response to industry demand. Further details on all categories are over on the Media Spikes awards page.
As the industry finds its feet with virtual reality on mobile devices, we at Spikes are listening and reflecting what correct terms, descriptions and definitions are used for new and emerging technologies. As such, we believe that it is now important to differentiate between VR experiences and 360° videos when it comes to fair judging. Check out these changes plus all categories and descriptions over on the dedicated Mobile Spikes awards page.
Consumer health is going from strength-to-strength as we aim to maintain and improve our general wellbeing. So too does Healthcare Spikes, returning in 2017 with a new clearly defined structure and many new mediums to reflect the new technological landscape. The Pharma sections have had a full health check-up and come back revitalised and reconfigured for a more clearly defined entry process. All new structure and descriptions. Take the time to familiarise yourself over at the Healthcare awards page.