There are five awards at Tangrams Effectiveness @ Spikes. Winners will be announced on Wednesday 27 September 2017 at Spikes Asia in the Festival Hall.
Submissions are now closed.
Shortlist will be announced 18 April.
This category awards outstanding examples of strategic and imaginative solutions that have delivered a measurable and proven impact on businesses. Detailed quantitative methods have been developed for the jury to fairly and accurately benchmark and analyse each entry on its merits.
The Media Strategy Tangrams seek to award companies and agencies that demonstrate clear media strategy across multi channels to innovatively target consumers and maximise business results
This category awards entries that clearly demonstrate how business goals were achieved through innovative digital.
Data & Analytics Tangrams
The Data & Analytics Tangrams looks to award the most compelling, relevant strategy led by insights founded in and driven by the strategic application of data/analytics and associated targeting methods. Jury will look out for great strategy founded on insights gained through the acquisition, analysis and interpretation of data in order to target, drive engagement, or develop a meaningful relationship with a specific consumer audience.
The e-Commerce Tangrams recognises innovative e-commerce solutions that have created a demonstrable positive business impact. Entrants must clearly demonstrate how business goals were achieved by taking an analogue process and making it digital / mobile.