Direct

Direct

Entries open

Deadline extended until 12 August (please note a fee of S$60 will be added after the 22 July early bird deadline)

ENTER YOUR WORK

Overview

Celebrating response-driven and relationship-building creativity. Entries will need to demonstrate the pursuit and application of meaningful results; that is work created to directly influence ongoing consumer behaviour via a call-to-action or mechanism producing a measurable response.

A number of criteria will be considered during judging and weighted as follows: 30% idea; 20% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times into Direct. However, the same piece of work may only be entered once in ‘A. Sectors’.

Direct Categories

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    Material Requirements